How to find the current ATV Blue Book value of any used 4 wheeler. Step by step instructions tell you how to quickly use the free Kelly Blue Book website to find ATV trade-in and dealer retail prices.
Click here for a shortcut to the ATV Blue Book Value Guide.
I know it says motorcycles but just ignore that for now.
The Blue Book ATV value shown under retail price represents the average dealer retail asking price for a 4 wheeler in excellent condition in your region of the country. My experience has been that Kelly Blue Book retail prices favor the dealer. That's why they like to quote Blue Book prices! Actual selling prices are usually quite a bit lower.
On the flip side are Blue Book trade-in values. If you want to know this price, go back to the Motorcycle page and click on the Trade-In Value link. Follow the same procedure and you end up at a page showing the trade-in value of your selected ATV. You'll notice these values assume "good", not excellent, condition.
The values shown for trade-ins are usually lower than what those models would really sell for in the open market. It really just helps the dealer widen the gap between what he offers for a trade-in and the retail price he would ask. There isn't really anything wrong with this ... it's just business. You just need to know how the game is played.